Weintraub Communications offers a full range of services that help organizations clarify their message and strategic path and find ways to amplify their voices among the audiences they most want to engage. Services include:
Communications Planning and Execution
Whether it supports an individual campaign or an entire organization, a communications initiative should begin with a comprehensive plan that:
- Identifies opportunities and challenges you’re likely to encounter along the way
- Articulates the goals you want to accomplish so every aspect of the communications is pointed in the same direction
- Enumerates target audiences and core messages you want them to hear, understand and, ideally, act upon
- Establishes strategies that navigate the challenges and seize the opportunities
- Offers a detailed mix of tactics that animate the strategies and ultimately deliver the right messages to the right people
- Creates or sharpens an organization’s public identity
But planning is only the half of it – maybe even less than half. Truly successful communications programs must make those plans come alive. Weintraub Communications collaborates with clients to draft a blueprint of a program and works closely with them to ensure smooth, successful execution.
Media Relations
When engagement with leading top-tier national and international media outlets is what an organization needs to amplify its message, Weintraub Communications:
- Identifies journalists at a wide range of outlets and sectors most likely to cover an organization’s activities
- Develops a proactive media outreach program that builds on anticipated news hooks to generate coverage
- Crafts story lines and coordinates spokespersons, content and other assets that focus journalists on narratives that reinforce an organization’s messages (our objective) and make for good journalism (their objective)
- Responds rapidly as big, relevant stories break and offer opportunities for an organization’s information and spokespersons to get visibility
- Cultivates long-term relationships with journalists to ensure they regularly turn to an organization’s leaders and resources as trusted and reliable sources
Editorial Services
Weintraub Communications has long experience drafting and mapping out overall editorial content plans that include:
- Op-Eds
- Speeches
- Blog posts
- Papers and reports
- Presentations
- Website content
Media Interview Training and Preparation
For executives and organizational spokespersons who are the public face of an organization, preparation is essential. Weintraub Communications offers:
- Workshops on the essentials of media interview techniques, which provide concepts and real examples of how best to deliver messages successfully
- One-on-one simulations that enable spokespersons to hone their interviewing skills
- Regular refreshers and rehearsals for spokespersons as they prepare to engage in interviews
- Coaching for major speeches and presentations
Crisis Communications Management
When organizations find themselves facing a challenge to their public profile and reputation, Weintraub Communications will provide counsel on an overall approach in response to the challenge, develop messages, prepare spokespersons and engage with media and other stakeholders.
Social Media Strategy
Weintraub Communications provides guidance on building a presence in social media through creative use of available channels and effective ways of engaging audiences through digital tools.
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