DURING A SPEECH yesterday in San Francisco, President Obama encountered something that most politicians and their advance people (who are responsible for the careful stagecraft of such an event) dread: a heckler. In this case, it was not from the distant reaches of a cavernous auditorium but from only a few feet away. It cameContinue reading “Engage: A Lesson from a Heckler”
Monthly Archives: November 2013
Amplify: What Makes a Winning Op-Ed?
GETTING AN Op-Ed placed is no cinch anymore – if it ever was – particularly in the highest-profile daily papers and online outlets. There are fewer such papers than a generation ago and intense competition to get in them. (I’ve heard editors of some of the bigger national papers say they can get 75 toContinue reading “Amplify: What Makes a Winning Op-Ed?”
Clarify: The Power of Simple Language
A COLLEGE WRITING TEACHER taught me one of the best lessons I ever learned about clarity in communications: it is the primary responsibility of the writer to ensure that the reader understands – not the other way around. Sounds pretty basic, right? But I can’t tell you how often I see people in many differentContinue reading “Clarify: The Power of Simple Language”
Weintraub Communications 